By Jennifer Yen, Founder of PŪRLISSE

October is one of my favorite times of year.

There’s something about the shift into fall—the cooler mornings, earlier sunsets, cozy evenings—that makes me want to slow down and take a closer look at my routine.

And when it comes to skincare and complexion, I always come back to the same philosophy:

Beautiful skin begins with care.

Fall is the perfect reminder that makeup should do more than simply cover. Your complexion routine can be an opportunity to hydrate, nourish and care for your skin while helping you look and feel your best.

This October, I’m reaching for two products that make that philosophy especially easy: Ageless Glow Serum BB Cream SPF 40 for my daytime complexion and Pumpkin Chai Latte Cleansing Balm for my nighttime reset.

And there’s one ingredient I’m especially excited about right now: bakuchiol.

MY BAKUCHIOL MOMENT ✨

Bakuchiol has become one of those ingredients I love talking about because it brings together two things I care deeply about: effective skincare and an effortless routine.

Our Ageless Glow Serum BB Cream SPF 40 combines complexion coverage with skincare-inspired benefits, including bakuchiol, marine algae collagen and vitamin C.

For me, this is exactly what complexion care should feel like.

You get the coverage you want while keeping your routine focused on caring for your skin.

WHY I LOVE BAKUCHIOL

Bakuchiol is a plant-derived ingredient that has become popular in skincare for its ability to support the look of smoother, more youthful-looking skin.

What I love most is how naturally it fits into the PŪRLISSE philosophy: makeup and skincare don't have to live in separate worlds.

Your BB cream can be part of your skincare-minded routine.

MY OCTOBER COMPLEXION ESSENTIAL

AGELESS GLOW SERUM BB CREAM SPF 40

October is when I start craving complexion products that make my skin look fresh, hydrated and naturally radiant—not overly done.

Ageless Glow Serum BB Cream gives me that effortless balance.

It provides buildable, natural-looking coverage while helping skin look smoother, more hydrated and radiant. And with SPF 40, it adds everyday sun protection to my complexion routine.

I love it on days when I want my skin to look like skin—but a really good version of it.

Think: fresh complexion, not full transformation.

Apply a thin layer all over, then build coverage exactly where you want it. I especially love this approach as we move into fall because you can keep the finish natural while adding a little more coverage around areas that need it.

SHOP AGELESS GLOW SERUM BB CREAM SPF 40 →

---

THEN COMES THE COZY PART 🎃

At the end of the day, one of my favorite rituals is taking everything off.

Because as much as I love makeup, I believe just as strongly in giving your skin a clean slate at night.

That’s where Pumpkin Chai Latte Cleansing Balm comes in.

MY FAVORITE FALL RESET

There is something so satisfying about a balm cleanser at the end of a long day.

The Pumpkin Chai Latte Cleansing Balm melts away makeup, sunscreen and daily buildup, transforming the simple act of cleansing into a comforting nighttime ritual.

And yes, the pumpkin chai inspiration makes it feel especially perfect for October.

But beyond the cozy factor, I love what it represents:

Cleansing should leave your skin feeling cared for—not stripped.

Massage the balm onto dry skin, let it break down the day's makeup and buildup, then rinse away for skin that feels soft, clean and comfortable.

It’s the perfect first step before the rest of your nighttime skincare.

SHOP PUMPKIN CHAI LATTE CLEANSING BALM →

---

MY OCTOBER ROUTINE

If you want to keep your fall routine simple, here’s where I would start:

☀️ MORNING

HYDRATE → GLOW → PROTECT

Start with your favorite skincare, then apply Ageless Glow Serum BB Cream SPF 40 for natural-looking coverage, hydration and SPF 40 protection.

Keep it sheer or build it up where you need more coverage.

🌙 NIGHT

MELT → CLEANSE → NOURISH

Start with Pumpkin Chai Latte Cleansing Balm to melt away makeup, sunscreen and the day.

Then follow with the rest of your favorite nighttime skincare.

It’s a simple rhythm that makes sense for real life—and that’s always my goal.

---

BEAUTY SHOULD FIT INTO YOUR LIFE

As a founder, I think a lot about how we can make beauty feel less complicated.

You don't need a 12-step routine every morning.

You don't need to choose between makeup and skincare.

And you certainly don't need to give up the joy of getting ready.

You can have all three: performance, care and pleasure.

That’s what I love about this October pairing.

Ageless Glow Serum BB Cream SPF 40 helps you start the day with a fresh, polished complexion while bringing skincare-inspired ingredients into your makeup routine.

Pumpkin Chai Latte Cleansing Balm helps you end the day by melting everything away and giving your skin a moment to reset.

One helps you glow into your day.

The other helps you wash it all away.

And somewhere in between, there’s everything that makes fall feel like fall.

A little more cozy.
A little more intentional.
And a little more time to take care of yourself.

HERE’S TO YOUR FALL GLOW. 🍂

Take care of your skin. Enjoy your rituals. And remember that beautiful skin doesn't have to be complicated.

Beautiful Skin. Made Simple.

— Jennifer Yen
Founder, PŪRLISSE