Why I'm Still Obsessed with BB Creams After All These Years

Jennifer Yen


By Jennifer Yen, Founder of Purlisse

Inspired by the traditional beauty secrets passed down from my Chinese grandmother, my journey to creating Purlisse began long before I ever stepped into a skincare lab.

Before becoming a founder, I was an actress in Hollywood. Long days on set meant wearing heavy makeup for hours at a time, followed by using multiple products to remove it all at the end of the day. At the same time, I was struggling with rosacea, psoriasis, adult acne, and sensitive skin. The products I relied on to do my job often left my skin feeling stressed, irritated, and out of balance.

I found myself searching for something better—a simpler, gentler approach that combined the wisdom I learned from my grandmother with modern skincare innovation. I wanted products that worked hard but felt effortless. Products that enhanced skin rather than masked it.

That philosophy became the foundation of Purlisse and continues to inspire every formula we create today.

While beauty trends come and go, one category has remained a staple in my routine for years: BB Cream.

To me, a great BB Cream is the ultimate multitasker. It combines skincare, sun protection, and complexion-perfecting coverage in one easy step, making it perfect for busy mornings, travel days, and anyone who wants healthy-looking, naturally radiant skin without a complicated routine.

At Purlisse, we've created BB and CC Creams for every skin concern, lifestyle, and glow preference. Whether you're looking for lightweight coverage, anti-aging skincare benefits, brightening Vitamin C, or a luminous glow, there's a formula designed to help your skin look and feel its best.

Here's how I like to think about each one.

 

Perfect Glow BB Cream SPF 30

Your Everyday Skin-Loving Essential

If you're new to BB Creams, this is where I'd start.

Our Perfect Glow BB Cream SPF 30 delivers lightweight, buildable coverage that helps blur imperfections while hydrating and protecting the skin. It's designed to create that effortless "your skin, but better" finish we all love.

What makes it special is how comfortable it feels throughout the day. The formula hydrates while helping even skin tone, leaving skin looking naturally fresh, smooth, and radiant.

Perfect for:

-Everyday wear
-Natural makeup lovers
-Dry or combination skin
-Quick morning routines

Think of it as your favorite moisturizer, SPF, and complexion enhancer all in one.

 

Ageless Glow Serum BB Cream SPF 40

Skincare Meets Makeup

One of my favorite things about beauty today is that makeup and skincare no longer have to live separately.

Our Ageless Glow Serum BB Cream SPF 40 was created for those who want complexion coverage while supporting their skin goals at the same time.

Powered by Bakuchiol—a gentle, plant-based retinol alternative—this multitasking formula helps smooth and nourish skin while providing lightweight coverage and broad-spectrum SPF 40 protection.

The finish is luminous and healthy-looking, helping skin appear more youthful, hydrated, and refreshed.

Perfect for:

-Mature skin
-Dry or dehydrated skin
-Those looking to simplify their anti-aging routine
-Anyone wanting skincare benefits in their makeup

It's one of those products that makes your skin look beautiful immediately while helping support healthier-looking skin over time.

 

Youth Glow Vitamin C CC Cream SPF 50

Brightening, Correcting, and Protecting

Some days, your skin needs a little extra help looking bright and energized.

That's exactly why we created our Youth Glow Vitamin C CC Cream SPF 50.

This multitasking formula combines complexion-correcting coverage with Vitamin C and broad-spectrum SPF 50 protection. It helps visibly brighten the appearance of dull skin while evening tone and creating a smooth, radiant finish.

I especially love recommending this formula to anyone concerned about uneven skin tone, discoloration, or lackluster skin.

Perfect for:

-Dull or uneven skin tones
-Hyperpigmentation concerns
-Daily SPF enthusiasts
-Those who love a radiant finish

Because healthy skin starts with protection, SPF 50 makes this an easy choice for everyday wear.

 

Radiant Glow Illuminating BB Cream SPF 30

For That Lit-From-Within Glow

If glowing skin is your love language, this one is for you.

Our Radiant Glow Illuminating BB Cream SPF 30 combines skincare, sun protection, and complexion-perfecting coverage with a beautiful luminous finish that catches the light in all the right ways.

The formula helps create a healthy-looking radiance that feels fresh—not glittery or overly shiny. It's the perfect choice when you want your skin to look vibrant, hydrated, and naturally glowing.

Perfect for:

-Dull or tired-looking skin
-Glow lovers
-No-makeup makeup days
-Creating a radiant complexion year-round

Whenever someone asks me how to achieve that effortless glow, this is one of my favorite recommendations.

 

Which One Is Right For You?

The beauty of BB and CC Creams is that they allow you to customize your routine based on your skin's needs.

Choose Perfect Glow BB Cream SPF 30 if you want lightweight, everyday perfection.

Choose Ageless Glow Serum BB Cream SPF 40 if you're looking for skincare-powered coverage with anti-aging benefits.

Choose Youth Glow Vitamin C CC Cream SPF 50 if brightening, color correction, and higher SPF protection are your priorities.

Choose Radiant Glow Illuminating BB Cream SPF 30 if you love a luminous, healthy-looking glow.

No matter which formula you choose, our goal remains the same: helping you feel confident in your skin while simplifying your routine.

At Purlisse, we believe beauty should enhance—not hide—what makes you uniquely you. That's why every formula is thoughtfully created to be gentle, effective, and suitable for all skin types.

Thanks to Purlisse, my grandmother, and generations of women in my family, I've learned to love my skin. I'm confident you will too.

I hope you enjoy Purlisse as much as I enjoy creating it.

To good health and beautiful skin,

Jennifer Yen
Founder, Purlisse Beauty

 

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